01
Explore the products
Browse the certified cement lines — Holcim Solido and Excel ECOPlanet — and the wider shop to find the right material for the job.
Products→
Case study · TruCem
Building tomorrow,today.
The storefront for a regional cement distributor in Isabela, Philippines: premium Holcim cement lines presented with the confidence of a construction brand, an online shop for standard orders, and a custom-quote path for the larger projects a fixed cart cannot price.
What we shipped
Holcim SolidoExcel ECOPlanetOnline shopCustom quotesQuality assuranceReliable supply chain
01 — The product
A construction brand and a shop in one
TruCem leads with a bold, industrial identity that signals dependability, then splits buying into two honest paths: a straightforward online shop for standard quantities, and a custom-quote route for the larger jobs where price depends on the project.
Premium brands, presented with authority
Holcim Solido and Excel ECOPlanet are shown as certified, high-performance lines, because in construction the brand on the bag is a large part of the decision.
Two ways to buy, matched to the job
Standard quantities check out through the online shop; larger projects request a custom quote, so the buying flow fits the size of the order.
Trust as the core message
Quality assurance, a reliable supply chain and competitive pricing are stated plainly — the three things a builder actually weighs when choosing a supplier.
02 — The problem
Why can't a cement supplier just run a normal web shop?
A retail cart assumes a small, fixed-price item and an instant sale. Construction materials break that: orders can be large and project-priced, supply reliability matters as much as price, and the buyer is choosing a supplier as much as a product.
A major project's price depends on quantity and logistics, so the platform needed a custom-quote path a standard cart cannot express — while everyday orders still needed a fast, no-call checkout.
Certified Holcim lines had to be presented with the authority of the brand behind them, and a dependable supply chain had to read as the deciding factor it actually is for a builder choosing who to trust with a project.
3
reasons a standard shopping cart doesn't fit construction materials.
03 — Goals & challenges
What TruCem had to get right
Holding a shop and a quote path in one credible brand was the core problem — the site had to look as solid as the product while still splitting the buying flow honestly by order size.
Goals
Two honest paths to buy
- Present certified lines with authority — Holcim Solido and Excel ECOPlanet, shown as premium, certified products.
- Run a real online shop for standard quantities, no sales call required.
- Route big projects to a quote instead of forcing them through a fixed-price cart.
- Lead with trust — quality assurance, reliable supply and competitive pricing, stated plainly.
Challenges
Why it was hard
- A major project's price depends on quantity and logistics — a standard cart can't express that.
- Certified Holcim lines needed to read as the guarantee they are, not just a catalogue entry.
- Supply reliability had to be shown as a decisive factor, not an assumed background fact.
- Sustainability — the ECOPlanet eco line — needed real presence, not a footnote.
04 — The buying flow
How do you actually buy from TruCem?
02
Order standard quantities
For everyday needs, add to cart and check out through the online shop — no sales call required for a straightforward order.
Online shop→
03
Request a custom quote
For a larger project where price depends on volume and logistics, request a quote and the team returns a tailored price.
Custom quote→
04
Reliable delivery
A dependable supply chain delivers on schedule, so the material arrives when the build needs it and the project stays on track.
Delivery✓
keep scrolling — the deal glides left →
05 — Across the site
What does the storefront cover?
Every screen here is from the live site — the industrial home, the product lines, the online shop, the supplier story and the quote request.
Building tomorrow, today
HomeThe home page sets a bold, industrial tone and points straight at the products and a quote, so a builder knows immediately this is a serious supplier.
Two certified cement lines
ProductsHolcim Solido and Excel ECOPlanet are presented as premium, certified products with their strengths and use cases spelled out.
An online shop for standard orders
ShopStandard quantities can be browsed and ordered directly, giving smaller buyers a fast path that does not need a sales call.
Why builders choose the supplier
Why TruCemQuality assurance, a reliable supply chain and competitive pricing are laid out as the reasons to buy — the real decision factors for a project.
A custom quote for larger jobs
QuoteFor bigger projects a contact-and-quote flow captures the requirement and returns a tailored price, rather than forcing it through a cart.
The premise
The brand is the guarantee, the cart is just one path.
A retail cart works for a bag of cement; it says nothing for a project that needs a tailored price and a supplier you can trust to deliver on schedule. TruCem sells both, honestly.
06 — What we shipped
The scope, in one panel
Every number in this panel is delivered scope — what was designed, built and handed over on the cement distribution build for TruCem. It leaves out traffic, conversion and revenue on purpose: those figures belong to the client, and we don’t publish numbers we cannot stand behind.
2
Certified cement lines carried by the shop
2
Ways to buy — online shop and custom quote
5
Site sections, home to quote request
3
Trust factors led with — quality, supply, price
- Sector
- Cement distributionIsabela, Philippines
- Product
- Corporate siteShop + custom quote
- Buyers
- Standard ordersLarge projects
- What we did
- UI/UX designWeb build
07 — Visual design
The look, and why
An industrial, dependable system — a weighty gold-brown carries the authority of a construction brand, warm paper tones keep it readable, and a serif display face gives the whole site the gravity of a company built on trust.
Colour
Brand gold
#8A6D00
Deep
#6E5600
Ink
#141414
Body
#4C4A42
Paper
#FBF7E6
Line
#ECE6CF
Typography
Two ways to buy
A construction brand and a shop in one
Premium Holcim cement lines, an online shop, and a custom-quote path for larger projects.
HOLCIM SOLIDO · ECOPLANET
FAQ
Building a storefront for a materials supplier
How do you build an online shop that also handles custom quotes?
The key is to accept that not every order fits a cart. For a supplier like TruCem, standard quantities check out through a normal online shop, while larger projects follow a request-for-quote path that captures the requirement and returns a tailored price. We model both over one catalogue so a buyer picks the path that suits the job.
How much does a supplier or distributor website cost to build?
It depends on scope, and no honest number comes from a page count alone. The drivers are whether you need full ecommerce and payments, how the quote workflow is handled, and how much catalogue and content sits behind it. Shanti Infosoft scopes it on a short call and returns a fixed quote so you can compare a real figure.
Can a construction or B2B business really sell online?
Yes, with the right split. Everyday, standard-quantity orders work well as straightforward ecommerce, while the large, project-priced orders route to a quote instead of a cart. That combination lets a distributor capture the quick sales online without pretending a major project can be priced from a fixed list.
How do you present premium or branded products credibly?
By leading with the assurance a buyer is really purchasing. For certified lines like Holcim Solido and Excel ECOPlanet, that means showing the certifications, strengths and use cases clearly, and wrapping them in a brand that signals reliability — because in construction the brand on the bag and the dependability of supply are a large part of the decision.
Let's build
Selling products or materials online?
Tell us how your business actually works and we'll tell you honestly what it takes to build — the shop, the quote path, the trust. No deck, no pitch.