One home for hipnoparto
A Spanish-language maternal-wellness brand brought together into one platform: self-paced and live hypnobirthing courses, a companion app, a postpartum programme, a podcast, a book and an international certification for professionals.
Sector
- Maternal wellness
- Hypnobirthing (Spanish)
Surfaces
- Website & shop
- Course platform
- ONA companion app
What we built
- UI/UX design
- Website & e-commerce
- Course & content surfaces
Catalogue
- Courses & certification
- Podcast, book & app
What is myBabymyBirth?
myBabymyBirth helps expecting parents replace fear of birth with confidence through hypnobirthing. What began as a course has grown into a whole ecosystem of ways to learn - digital, live, in a book, in the ear - and the platform is what holds all of it together in one calm, Spanish-language home.
Many ways to prepare, one place to find them
A parent might start with the podcast, buy the book, take the self-paced course, then join a live class - and a midwife might come for the professional certification. The platform lets each of those journeys begin from the same site, with courses, commerce and content living side by side instead of scattered across tools.
Why does a maternal-education brand need a whole platform?
Growing from a single course into a full method creates a real product problem: many formats, two very different audiences, and a content library that has to do the marketing - all in one language and one consistent, reassuring voice.
| Preparing for birth | Scattered resources | On the platform |
|---|---|---|
| Choosing how to learn | Hunt across apps and shops | Every format from one site |
| Starting out | No obvious first step | Podcast, book or free resources to begin |
| Buying a course | A separate checkout somewhere | Courses and shop in one place |
| Going deeper | Nothing after the course | Live classes, postpartum and the app |
| Training professionally | A different provider entirely | The same brand's certification |
What does the platform actually hold?
Every surface below is part of one Spanish-language home for the method, from the first curious visit to a professional certification.
Digital hypnobirthing course
Self-pacedThe flagship online course parents can buy and take at their own pace, the core of the whole catalogue.
- Buy & start online
- Lifetime access
Group & private classes
LiveLive group courses and one-to-one private sessions for parents who want guidance in real time.
- Group
- Private
Postpartum & yoga
Beyond birthA postpartum programme and prenatal yoga extend the care before and after the birth itself.
- Postpartum pack
- Yoga
Professional certification
InternationalAn international hypnobirthing certification that trains midwives, doulas and perinatal professionals in the method.
- For professionals
- Waiting list
Podcast & birth stories
Top of funnelA long-running podcast with dozens of expert guests, plus a library of real birth stories.
- Podcast
- Stories
Book & free resources
Entry pointsA published book and a set of free resources that introduce the method to new parents.
- Book
- Free guides
Shop & gift vouchers
CommerceAn online shop with products, a positivity kit, TENS-machine rental and gift vouchers for expecting parents.
- Shop
- Gift vouchers
- Rentals
ONA companion app
MobileA companion app that carries the hypnobirthing method into everyday practice through pregnancy and birth.
- Pregnancy & birth
How did we bring a scattered brand into one platform?
The work was as much structure as screens: deciding how many formats, two audiences and a content library could live in one calm, coherent home.
What does a creator-led education brand need from a platform?
These came out of unifying a maternal-wellness brand, and they hold for any expert who has outgrown a single course and now sells across many formats.
- One home for every format. Digital, live, print and audio should feel like one brand, not four disconnected shops.
- Content is the top of the funnel. A podcast or free library earns the trust that a checkout page never can.
- Serve both audiences deliberately. Buyers and the professionals you train need different paths through the same site.
- Join content to commerce. The distance between an inspiring episode and a bought course should be a click.
- Give people a first step. Not everyone is ready to buy; a book or a free guide is a gentle way in.
- Keep one voice. Across every format the tone has to stay calm and consistent, because that calm is the product.
Building a course and membership platform
The questions creators and educators ask us first, answered plainly.
Ask us yoursHow long does it take to build an online course platform?
A platform that sells self-paced courses, live classes and physical products together is a several-week to few-month build depending on how many formats and how much content are in scope. The biggest driver is not screen count but how course access, e-commerce and membership have to fit together - we phase it so the flagship course sells cleanly before the rest is layered in.
Can one platform sell courses, a shop and a membership?
Yes, and unifying them is usually the whole point. A creator who has outgrown a single course ends up with digital courses, live sessions, physical products and an app scattered across separate tools. We bring them into one site so a visitor moves from a free podcast to a paid course to the shop without ever leaving the brand.
How do you turn content like a podcast into course sales?
By treating content as the front door rather than an afterthought. The podcast, free resources and stories are placed where a curious visitor lands, and the routes from there into the relevant course are made short and obvious. The content earns trust; the platform makes acting on that trust effortless.
Can it serve both customers and professionals?
It can, and here it must. The same brand sells preparation to expecting parents and trains midwives and doulas through a certification. We design the two journeys to share one site and one voice while keeping each audience's path clear, so neither feels like it wandered into the wrong place.
Related work
Turning a course into a whole platform?
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