Case study · Clipt Care

Foot care,at home.

An on-demand service that brings professional foot and nail care to the door — a booking website, customer and provider mobile apps, and a provider portal that together turn a house call into a few taps.

Web + mobileOn-demand bookingHealthcare
Clipt Care product screen
What we shipped
Booking websiteiOS & Android appsProvider portalThree service tiersIn-app messagingIn-app payment
01 — The product

Stop calling, start tapping

The old way was a phone tree and a wait. Clipt Care replaces it with a booking experience that spans the web and two mobile apps: a customer app to book, message and pay, a provider app for the professionals on the road, and a website that carries the same booking flow for anyone who prefers the browser.

Book a visit like a ride

Pick a service, choose a slot and a certified provider comes to the door — no phone tree, no waiting room.

Message your provider

Secure in-app messaging keeps the patient and their provider connected before and after a visit.

Pay in the app

Visit payments are handled in-app, and access codes unlock special pricing and group services.

02 — The problem

Bringing a clinical service into someone's living room raises problems a simple appointment widget never has to solve.

Two very different apps are needed — one to book and pay, one to run a day of home visits — sharing a single schedule.

Providers move between homes across a metro area, so the platform has to work in the field, not just at a front desk.

For seniors and people with diabetes, routine foot care is a safeguard, so booking has to be dependable enough to build a habit around.

3

surfaces sharing one schedule — a booking website, a customer app and a provider app.

03 — Goals & challenges

What Clipt Care had to get right

Bringing a clinical service into someone's home raises problems a simple appointment widget never has to solve: two very different apps, a workforce that is always mobile, and patients for whom the visit is preventive, not optional.

Goals

One schedule, every surface

  • Two apps, one schedule. Patient and provider designed as separate tools that never fall out of sync.
  • Three service tiers. First Visit, Essential and Callus care, so a patient can start with an assessment and settle into a routine.
  • Providers you can choose. Credentials, ratings and name search, so trust sits with a named professional.
  • The same flow on the web. A relative can book from a laptop while the patient manages visits on their phone.
Challenges

Why it was hard

  • Two very different apps are needed — one to book and pay, one to run a day of home visits.
  • The workforce is always on the road, so the tooling has to work in the field, not at a desk.
  • For seniors and people with diabetes, the visit is preventive, not optional, so booking has to be dependable.
  • The booking flow had to feel identical on the website and both apps, not three different experiences.
04 — Two apps, one schedule

Who is Clipt Care built for?

Booking a visit and delivering one are different jobs — 2 sides sharing one schedule.

The patient view
Patient

The patient

Books a service tier and a provider, pays in the app, and messages their provider before and after the visit.

The provider view
Provider

The provider

Runs a day of home visits — nurses and podiatrists, rated and searchable, delivering care in the comfort of the home.

05 — The booking journey

How does a tap become a visit at the door?

Patient
01

Choose a service

The patient picks First Visit, Essential or Callus care and a time that suits them.

Service
Patient
02

Pick a provider

They choose a rated nurse or podiatrist, or search for one by name.

Provider
Provider
03

Provider is routed

The visit lands in the provider app, slotted into their day of home calls across the area.

Routed
Provider
04

Care at home

The provider arrives and delivers the assessment or treatment in the comfort of the home.

Visit
Both
05

Stay in touch

Secure messaging keeps patient and provider connected for follow-ups and the next booking.

Message
Patient
06

Pay in-app

Payment is settled in the app, with access codes applying any special or group pricing.

Payment

keep scrolling — the deal glides left →

06 — How we built it

How did we design a service that lives in the home?

The build started from the visit, not the screen — who does what, where, and on which device — and worked outwards to the apps and the site.

  1. 01Customer app

    Map the two sides

    Patient and provider were designed as separate apps sharing one schedule, because booking a visit and running a route are genuinely different jobs.

  2. 02Three tiers

    Design the service tiers

    First Visit, Essential and Callus care were structured so a patient can start with an assessment and settle into a dependable routine.

  3. 03Ratings

    Make providers choosable

    Credentials, ratings and name search were built in, so trust is placed in a specific person rather than an anonymous rota.

  4. 04Web booking

    Carry it to the web

    The same booking flow was brought to the website, so a relative can arrange care for a loved one from any browser.

Clipt Care service tiers page listing First Visit, Essential and Callus care
Three tiers, one visit

First Visit, Essential and Callus care — one clear routine.

Three clearly explained service tiers, from a first full assessment to ongoing maintenance and specialist callus reduction, so a patient can see exactly what a visit covers before they book it.

07 — What we shipped

The scope, in one panel

Every number in this panel is delivered scope — what was designed, built and handed over on the in-home foot & nail care build for Clipt Care. It leaves out traffic, conversion and revenue on purpose: those figures belong to the client, and we don’t publish numbers we cannot stand behind.

3
Surfaces: website, customer app, provider app
3
Service tiers: First Visit, Essential, Callus
6
Booking-journey steps, service to payment
7
Service areas across WA, TX & MN
Service
In-home foot & nail careSpokane / Tri-Cities, WA
Surfaces
Booking websiteiOS & Android apps
What we built
UI/UX designWeb & mobile apps
Coverage
7 service areasWA, TX & MN
08 — Visual design

What does the interface look like, and why?

A confident royal blue carries every action against a deep navy, warmed by a coral used sparingly for highlights, so the product feels clinical enough to trust and human enough to welcome into the home. Montserrat keeps headings friendly and geometric while staying highly legible for older eyes — the palette and type below are read from the live product's own computed styles.

Colour
Royal blue
#2968F5
Deep navy
#12143F
Coral
#FF795B
Confirm green
#0B8A39
Ink
#11181C
Mist grey
#E5E7EB
Typography
H1 · 700Clipt Care
H3 · 600Essential Foot Care
Body · 400A trained nurse or podiatrist comes to the home.
Eyebrow · 600NOW SERVING
09 — Transferable

What does an on-demand home-service platform need?

These held true building an in-home care service, and they carry to any business that dispatches a professional to a customer's door.

01

Two apps, one schedule

The person booking and the person delivering need different tools that never fall out of sync.

02

Design for the field

If the provider tooling only works at a desk, it does not work — the whole job happens on the road.

03

Let people choose the person

Ratings and search turn an anonymous booking into trust in a named professional.

04

Payment where the service ends

Settling in-app removes the most awkward moment of a home visit.

05

Meet buyers on every surface

A relative on a laptop and a patient on a phone are booking the same visit.

06

Make it habit-forming

Preventive care only works if re-booking is effortless, so the next visit is always one tap away.

FAQ

Building an on-demand in-home care platform

How long does it take to build an on-demand booking platform with apps?
A platform with a customer app, a provider app and a booking website is a multi-month programme rather than a few weeks, because it is really three connected products sharing one schedule and one payment flow. We phase it so the core booking loop — choose a service, pick a provider, get a visit, pay — works end to end before secondary features are layered on.
Why build two separate mobile apps instead of one?
Because booking a visit and delivering one are different jobs. A patient wants to browse services, choose a provider and pay in a couple of taps; a provider needs their day of home visits, routing and visit records. Splitting them keeps each app focused, while a shared backend keeps the schedule and payments in sync.
Can the website and the apps share the same booking flow?
Yes, and it matters here. Many bookings are made by a family member arranging care for a parent, so the website carries the same booking experience as the app. One person can book from a laptop while the patient manages visits on their phone, against the same schedule.
How do in-app payments and access codes work?
Visit payment is handled inside the app so there is no awkward card moment at the end of a home visit, and access codes let partners or groups unlock special pricing. We design the payment and code logic around the service so promotions and group arrangements are simple to run.
Let's build

Building an on-demand service that goes to the customer?

Tell us how your business actually works and we'll tell you honestly what it takes to build — the two apps, the schedule, the lot. No deck, no pitch.