Protecting yourbrand.
A website for an Atlanta intellectual-property law firm that has protected brands for over 20 years. It has to read as authoritative on the first screen and route a general counsel to the exact service — trademark, anti-counterfeiting, copyright — without a single wasted click.
Authority you can read in one screen
For a law firm, the website is the first impression a prospective client forms of its judgement. The Sladkus site is built to signal seniority and clarity immediately, then get out of the way of the person looking for a specific answer.
Twenty years of standing
The firm's tenure is stated plainly and early, because in legal services longevity is the single most persuasive proof point.
Brands across every sector
The site presents a client base spanning luxury fashion, global spirits, professional athletes, technology, automotive and hospitality — breadth as evidence of range.
Anti-counterfeiting front and centre
A dedicated focus on stopping counterfeit goods and online infringement is elevated in the navigation, matching how the firm differentiates itself.
Why does brand protection need a specialist IP firm?
Intellectual property is a field where general counsel and off-the-shelf filing services quietly leave value — and rights — on the table. The site is structured to make that distinction obvious to a buyer who might otherwise default to a generalist.
Registering a trademark is the easy part. Stopping counterfeits and online infringement takes strategy, investigation and agency coordination that a generalist or a filing service does not provide — and a brand is attacked across marketplaces, domains and borders at once.
Two decades of relationships with clients and agencies is leverage a new or generalist practice cannot replicate, so the site is built to lead with that standing rather than bury it.
IP practice areas a visitor has to be routed to correctly, in one click.
What the site had to establish
A firm's site is judged as evidence of its own judgement, so the work was as much about tone and wayfinding as it was about content.
Signal it, then route to it
- Signal twenty years of standing immediately, before anything else.
- Show breadth across sectors — luxury fashion, spirits, athletes, technology, automotive, hospitality.
- Put anti-counterfeiting front and centre, elevated in the navigation.
- Route six practice areas in one click, not a single blended services page.
Why it was hard
- A firm's site is read as evidence of its own judgement, so the tone can't slip into jargon or salesmanship.
- Six practice areas have to stay distinct without turning the navigation into six confusing menus.
- Standing has to be shown — client sectors, years, focus — not just claimed in a paragraph.
- The firm's own team has to be able to publish news and updates safely, without a developer.
Who does the site have to route, in one click?
A prospective client arrives with one of a few real needs, and the site is built to get each of them to the exact practice area without a single wasted click.
Building the brand's IP position
Comes for trademark strategy, registration and enforcement, or broader counseling on licensing and due diligence, and needs the right practice area in one click rather than a single blended services page.
Fighting counterfeits and online infringement
Arrives needing enforcement now — stopping counterfeit goods, a domain dispute or an Amazon marketplace infringement — and needs the firm's anti-counterfeiting focus to read as a real specialism, not a footnote.
Judging the firm before the first call
Reads the firm's standing before anything else — twenty-plus years, the sectors it has protected, the office behind the name — because the site is the only evidence of judgement a stranger gets before they call.
What a generalist leaves on the table
Three real gaps show up whenever brand protection is treated as a generic legal task instead of a specialist's discipline.
Enforcement is a discipline, not a filing
Why a specialistRegistering a trademark is the easy part; stopping counterfeits and online infringement takes strategy, investigation and agency coordination that a filing service does not provide.
Infringement is global and online
Why a specialistA brand is attacked across marketplaces, domains and borders at once, so protection has to span domain disputes, marketplace registries and international enforcement.
Standing changes outcomes
Why a specialistTwo decades of relationships with clients and agencies is leverage a new or generalist practice cannot replicate, and the site leads with it.
The scope, in one panel
Every number in this panel is delivered scope — what was designed, built and handed over on the intellectual property build for The Sladkus Law Group. It leaves out traffic, conversion and revenue on purpose: those figures belong to the client, and we don’t publish numbers we cannot stand behind.
- Practice
- Intellectual propertyBrand protection
- Location
- Atlanta, GeorgiaUnited States
- Standing
- 20+ yearsFull-spectrum IP
- What we did
- Website designFront-end build
The look, and why
A restrained, corporate system — a deep navy carries authority, a decisive crimson marks the firm's edge, and a bold geometric display face gives the brand real presence without tipping into salesmanship.
What does an authority-first professional site need?
The same principles that route a general counsel to the right practice area apply to any expertise-led practice, from legal and accountancy to consulting and financial services.
Signal authority early
Standing — years, sectors, track record — has to appear before a visitor has to ask for it, because in expert services it is the most persuasive proof point there is.
Make specialism legible
A practice area or capability has to read as a distinct, navigable offer, not a line buried inside a single blended services page.
Organise for fast wayfinding
A buyer who already knows what they need should reach the exact service in one click, not a chain of generic menus.
Let the team publish safely
Timely insight is part of the pitch, so the site has to let the firm's own people publish news and updates without a developer in the loop.
Building a website for a law firm
How do you design a website for a law firm?
What practice areas does the site cover?
How long does it take to build a professional law-firm website?
Can the firm publish news and updates without a developer?
Do you build websites for other professional-services firms?
Need a website that signals authority?
Tell us how your business actually works and we'll tell you honestly what it takes to build — the positioning, the practice areas, the wayfinding. No deck, no pitch.