A fresh finance function
A website for a Wiltshire accountancy firm that presents outsourced, cloud-based finance the way an ambitious SME actually buys it: ten clear service areas, a paperless Xero-led story, and enquiry paths that turn a browse into a booked consultation.
Sector
- Accountancy
- Outsourced finance
Market
- SMEs & scale-ups
- Wiltshire, UK
Scope
- Website design
- Front-end build
- Responsive
Structure
- 10 service areas
- Case studies
- Lead capture
A fresh approach to accountancy, put online
Purple Lime is a paperless, cloud-based accountancy firm for ambitious small and medium-sized businesses. The website has to carry that positioning: not a receipts-in-a-shoebox bookkeeper, but an outsourced finance department that guides the business from the outside.
One finance department, delivered in the cloud
The home page reads like a service, not a brochure. A warm, confident brand frames three ways in — hand a task to the experts, get support and Xero training, or outsource the whole finance function — so a visitor self-selects before they ever pick up the phone.
Record & report
Core servicesThe day-to-day finance work, presented as distinct, buyable service areas rather than a single vague ‘accounting’ blob.
- Data capture & processing
- Annual accounting
- Taxation planning & compliance
- Staff & payroll
Advise & grow
AdvisoryThe higher-value work an owner buys when the business is scaling — the reason the brand talks about a finance department, not a bookkeeper.
- Financial management information
- Corporate finance
- Outsourced finance director
- Founding an organisation
Systems & office
EnablementThe practical, technology-led services that keep a cloud finance function running.
- Xero implementation & training
- Registered office services
How does the website turn a service into a sale?
Each screen has one job in the journey from a cold visitor to a booked consultation, and the layout is designed around that job rather than around a list of pages.
What does a professional-services website have to get right?
A firm that sells expertise cannot lean on product screenshots, so the site itself has to feel like the service. Five things separate a professional-services site that books consultations from one that just lists credentials.
- Sell the outcome, not the task. Buyers want a calmer finance function, not ‘bookkeeping’ — lead every service with what it changes for the owner.
- Let visitors self-select. Different buyers arrive at different stages, so offer clear, parallel routes rather than one generic ‘contact us’.
- Make the range legible. A long service list only works when each item is a self-contained, scannable card with its own next step.
- Turn credentials into reasons. An accreditation like Xero Gold Champion should be framed as a benefit to the client, not a badge on a shelf.
- Put a low-friction action everywhere. A free consultation or a phone number should never be more than one screen away.
Building an accountancy or professional-services website
The questions firms ask us first, answered plainly.
Ask us yoursHow do you design a website for an accountancy firm?
You start from how the firm is actually bought. For an outsourced, cloud-based accountancy practice that means leading with outcomes rather than tasks, breaking a wide service range into scannable areas, and giving different buyers parallel routes in. The Purple Lime site is structured around ten distinct service areas and a clear ‘finance department’ story, so a visitor self-selects and books a consultation instead of bouncing off a wall of jargon.
How long does it take to build a professional-services website?
A brochure-plus site of this shape — a strong brand hero, ten service areas, case studies, an about section and lead capture — is a matter of weeks rather than months once the content and brand direction are settled. What moves the date most is how much copy and photography the firm has ready, and how many bespoke service pages are in scope.
Can the site be built on a CMS the team can edit themselves?
Yes. A professional-services site is best built so the firm can add case studies, update services and post news without a developer. We build on a content-managed foundation with clear, safe editing so the marketing owner stays in control after launch.
How do you make a services website generate enquiries?
By designing the page around the enquiry, not the other way round. Every service leads with the outcome, each section carries a low-friction action such as a free consultation, and the phone number stays visible throughout. The goal is that a visitor never has to hunt for the next step.
Do you build websites for firms outside accountancy?
Yes. The same approach — sell the outcome, make the range legible, let buyers self-select and keep a low-friction action everywhere — applies to any firm that sells expertise, from consultancies and agencies to legal and financial practices.
Related work
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