One brand, every episode
A personal media platform for a UK investor and entrepreneur, pulling two podcasts, a business and investing blog, and a press archive together under a single content brand.
Industry
- Media & publishing
- Personal brand
Type
- Web platform
Services
- UI/UX design
- Web development
- CMS build
Surfaces
- Two podcasts
- Investing blog
- Press archive
What is the hub for?
A working investor produces content in several formats at once. The hub gives all of it one home, one identity and one search box instead of scattering it across podcast apps, a blog and press mentions nobody can find twice.
A single front door to a whole body of work
The homepage leads with the latest press and episodes, then routes visitors to whichever format they came for. Each podcast, the blog and the press archive keep their own landing page, so a listener, a reader and a journalist all land somewhere built for them.
Why does a personal brand need more than a link-in-bio?
A creator publishing across audio, writing and press quickly outgrows a single social profile. The pieces exist, but nobody can move between them, and search engines see three thin presences instead of one strong one.
| Scattered across platforms | On the hub | |
|---|---|---|
| Finding an old episode | Scroll a podcast app | Browse the show's own archive |
| Reading and listening | Two unrelated places | Cross-linked on one site |
| Press coverage | Lost after publication | Kept in a searchable archive |
| Search visibility | Three thin presences | One brand that ranks |
What does each part of the site do?
Every surface below is a real, published section of the hub, each designed for a different way people arrive.
What does the brand look like, and why?
A near-black stage puts the photography and episode artwork first, and a single confident blue carries every link and call to action, so the accent always means "open this". A tall condensed display face gives headlines a broadcast, on-air feel that suits a podcast-led brand.
Aa
Primary typeface
Bebas Neue
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 & ? ! £ $ €
40pxOne brand, every episodeH126pxSection headingH218pxCard headingH315pxBody copy and episode notesBody12pxLATEST EPISODE · IN THE PRESSEyebrowThe display face is the condensed, all-caps Bebas Neue read from the live site, paired with Roboto for running text. The two together give the hub the feel of a broadcast title card without any custom lettering.
Building a personal media hub
What creators and founders ask us when they outgrow a link-in-bio.
Ask us yoursHow long does it take to build a personal brand website?
A content hub of this shape — a homepage, a couple of podcast sections, a blog and a press archive on a content management system — is usually a few weeks of work rather than months. What moves the date is how much existing content has to be migrated and how many custom landing pages each format needs. We build it so the owner can publish new episodes and posts without a developer.
Can I manage the podcasts and blog myself afterwards?
Yes. The hub is built on a content management system, so new episodes, blog posts and press entries are added through an editor rather than by touching code. Categories, tags and the homepage feeds update themselves as content is published, which is the whole point of a hub over a hand-built site.
Why put podcasts, a blog and press on one site instead of separate platforms?
Because a personal brand compounds only when every appearance points back to one place. A single hub lets a listener become a reader, gives press one archive that keeps working after publication, and presents search engines with one strong domain instead of three thin presences. The formats reinforce each other instead of competing.
Does the site help with search visibility?
It is built for it. Long-form blog posts give the domain pages to rank for, each podcast and press item is a real crawlable page rather than an embed, and internal links tie the formats together. That structure is what turns a scattered set of profiles into a brand that shows up when someone searches the topics it covers.
Related work
Outgrowing a link-in-bio?
Tell us how your business actually works and we will tell you honestly what it takes to build. See more of our work or what we do.
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