01
Search, and land somewhere real
A prospect searching online lands on a page that reads as a genuine company, not a placeholder — instead of relying on a referral.
Found→
Case study · Serengeti Contractors
Turn visitorsinto quotes.
A lean marketing website for a contracting business: a handful of focused pages that introduce the company and route every interested visitor into a quote request or a contact enquiry.
What we shipped
Six focused pagesQuote request formLight contact formCredentials shownOne brand systemReply within a day
01 — The product
A small company's whole online presence, kept simple
A contractor does not need a sprawling site; it needs a credible one that answers who they are and makes asking for a quote effortless. Serengeti Contractors is exactly that: home, about, services, credentials, request-a-quote and contact, held together by one branded header.
Six focused pages
Every page has one job, from introducing the firm to listing its credentials, so nothing competes with the call to get a quote.
Two ways to become a lead
A detailed quote-request form and a lighter get-in-touch form give a visitor a low-effort and a high-intent path to make contact.
One brand, carried throughout
The savanna wordmark and a single red action colour run across every page, so the small site still reads as one identity.
02 — The problem
Why a contractor needs more than word of mouth Referrals only reach people who already know someone.
Found, then trusted. A prospect who cannot find the company online, or cannot tell it is real, moves on to one they can. Answer → a page to land on when searching, with the company, services and credentials laid out.
The ask has to be easy. If requesting a quote means composing an email, most visitors never do it; a form on the page removes the friction. Answer → a quote form with the details up front, and a lighter contact form for a visitor who only wants to ask.
2
things stand between a prospect and a request — whether they can find the company, and whether asking for a price is easy.
Serengeti Contractors
03 — Goals & challenges
What the site had to earn
A small trades site does not need to be big. It needs to do a short list of things well, and these are the ones that turn a visit into an enquiry.
Goals
Turn a visit into an enquiry
- Be findable and obviously real. A page to land on when searching, not just referral.
- Answer credibility fast. Company, services and credentials laid out before anyone is asked to make contact.
- Make the ask a form, not an email. A quote form with the right fields, up front.
- Set the response expectation. Tell a visitor they'll hear back within a day.
Challenges
Why it was hard
- A prospect searching in the moment has nowhere to land without a page that reads as genuinely real.
- Not everyone is ready for a full quote — some only want to ask a question first.
- A description and a start date have to turn a bare enquiry into something a contractor can actually price.
- A compact, six-page site still has to feel considered, carried by one brand rather than thrown together.
04 — From visitor to lead
How does a visit become a lead?
02
Judge credibility fast
Company, services and credentials are laid out before anyone is asked to make contact.
Trusted→
03
Pick a path
A full quote request for someone ready to commit, or a light get-in-touch form for someone who only wants to ask.
Choose→
04
Submit the real details
Name, phone, email, residence address, a free-text description and a project start date — enough to price against.
Quote form→
05
Respond within a day
The enquiry lands ready to action, with the visitor told directly they will be contacted within the next day.
Replied✓
keep scrolling — the deal glides left →
05 — Two ways to ask
What does asking for a quote actually feel like?
Every page on the site points at these two forms — a full request and a lighter way to start a conversation.
VisitorI need a price for a job — where do I start?
Request a QuoteYour name, phone and email, the property address, a quick description of the work, and when you'd like it started.
VisitorThat's it? No account, no call first?
Request a QuoteThat's it. Submit it and you'll hear back within a day.
VisitorI just have a quick question first, actually.
Contact UsUse the short contact form instead — your message plus our direct phone and email, no commitment.
08 — What we shipped
The scope, in one panel
Every number in this panel is delivered scope — what was designed, built and handed over on the contracting build for Serengeti Contractors. It leaves out traffic, conversion and revenue on purpose: those figures belong to the client, and we don’t publish numbers we cannot stand behind.
6
Pages: home, about, services, credentials, quote, contact
2
Lead forms: full quote & light contact
1 day
Response promise on the quote form
1
Brand colour carried through every page
- Sector
- ContractingConstruction services
- Product
- Marketing websiteSix pages
- What we did
- Web designFront-end build
- Pages
- Six-page siteOne branded header
06 — Visual design
The look, and why
A grounded, trustworthy system for a small trades business — a single red action colour carries every call to get a quote, against a warm neutral wash and the savanna wordmark.
Colour
Action red
#C0303C
Deep
#8E2028
Ink
#161412
Body
#4C4A48
Mist
#F4F2F0
Typography
Request a quote.
Turn visitors into quotes
A handful of focused pages that introduce the company and make asking for a quote effortless.
QUOTE · CONTACT · REPLY 24H
07 — Transferable
What a contractor's website has to earn its keep
A small trades or contracting site does not need to be big. It needs to do a short list of things well, and these are the ones that turn a visit into an enquiry.
01
Be findable and obviously real
A prospect searching in the moment has to land somewhere that reads as a genuine company, not a placeholder.
02
Answer credibility fast
Who the firm is, what it does and what it is accredited for belong up front, before anyone is asked to make contact.
03
Make the ask a form, not an email
A quote request on the page, with the right fields, converts far better than an address a visitor has to write to.
04
Capture enough to price against
A description and a start date turn a bare enquiry into something a contractor can actually respond to.
05
Offer a low-effort path too
Not everyone is ready for a full quote; a short get-in-touch form catches the ones who only want to ask a question.
06
Set the response expectation
Telling a visitor they will hear back within a day is a small promise that makes the form worth filling in.
FAQ
Building a small contractor website
How long does it take to build a small contractor website?
A focused marketing site of this size — a handful of pages and a couple of lead-capture forms — is a short engagement measured in weeks rather than months. Most of the time goes into structure and copy rather than engineering, because the value is in a clear message and a frictionless quote form, not in complex functionality.
What should a contractor's website include?
At minimum: a home page that states what the company does, an about and a credentials page that establish trust, a services overview, and a way to make contact. The single most important element is a quote-request form that captures the job details, so an enquiry arrives ready to price rather than as a bare name and number.
How do quote requests reach the business?
The request-a-quote form gathers the visitor's name, phone, email, address, a description of the work and a preferred start date, then submits it so the contractor receives a complete enquiry. Serengeti's page sets the expectation directly, telling the visitor they will be contacted within the next day.
Let's build
Need a small site that brings in enquiries?
Tell us how your business actually works and we'll tell you honestly what it takes to build — the pages, the forms, the brand. No deck, no pitch.